Expert IQ Head to Head App
Role: UX & UI Design, Art Director | Client: Experticity | Agency: Super Top Secret
Working with the team at Experticity, our goal was to create an app that would be used at conventions where they would have their booth, such as Outdoor Retailer, Sea Otter Classic, etc. The end result was an app hosted on an iPad where two users would be able to compete head to head in order to get a spot on the leaderboard. After playing each game, their information was collected and added to Experticity's Promotive program, and the users names were added to the leaderboard to win the grand prize. After introducing this head to head game, activity at the booth greatly increased and as a result, more people learned about Experticity, and the company was also able to gain a number of new contacts.