Adidas Women's Site

Role: Designer & Art Director | Client: Adidas | Agency: Super Top Secret

I was able to lead the design portion of the refresh to the Women's site for The goal for the client was to focus more on the lifestyle of an Adidas customer, versus product being presented. Through the landing page and all other following pages, blog posts, social media content and Adidas ambassadors were used to highlight the brand, with the product as a supporting pillar.